Personas

What are they? How can you use them?

Personas is an aggregation of contact data from both federal buyers and industry contacts that is built from identifying individuals in public data and files. With this information, you are able to find federal buyers, or potential industry teaming partner contact information and their areas of interest or responsibility.

Overall there are 1.2 million personas we've identified so far (as of launch in April of 2023) and this list grows every few minutes.

Once you build a list of these contacts within GovTribe, you can be export the records to be brought into your CRM or marketing platform.

Overview of Personas and how this section works