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User Guide
User Guide
  • Welcome!
  • Contact GovTribe
  • Getting Started
    • What Is GovTribe?
    • GovTribe QuickStart: Typical Workflow Overview
    • Navigation in GovTribe
    • Identify Your Company in GovTribe
    • Favoriting
    • Feature Your Vendor Profile
    • Search 101
      • Different Searches You can Make
      • Common Search Gotchas
      • Saved Searches and Email Notifications
      • Semantic Search
    • Data Exports
  • Features
    • Explore
    • GovTribe AI
      • AI Insights: Reasoning Model
    • Capture
      • Intro to Pipeline, Pursuits, and Triage
      • Pipelines
        • Pipeline Tips and Tricks
      • Pursuits
        • Linking Opportunities and Awards to Existing Pursuits
        • The Dashboard
        • Pursuits Tips & Tricks
      • Tasks
      • Saved Searches
    • Personas
      • Personas
      • Lists
    • Reports
      • Reports Section
        • Funding Analysis Report
        • Funding Report
        • Awards Report
        • Top Vehicles Reports
      • Additional Reporting Found on GovTribe Detail Pages
        • Detail Pages - Funding Analysis Section
        • Detail Pages - Funding Report
        • Detail Pages - Awards Report
        • Detail Pages - Top Vehicles Reports
    • Opportunities
      • Federal Forecasts
      • Federal Contract Opportunities
      • State and Local Contract Opportunities
      • Federal Grant Opportunities
    • Awards
      • Federal Contract Award Data Hierarchy
      • Federal Contract Awards
      • Federal Contract IDV Awards
      • Federal Contract Vehicles
      • Federal Grant Awards
    • Participants
      • Federal Agencies
      • States
      • Jurisdictions
      • Vendors
    • Government Files
    • Categories
      • NAICS Categories
      • PSC Categories
      • NIGP Categories
      • UNSPSC Categories
    • Programs
      • Federal Grant Programs
      • Major Defense Programs
  • How to
    • Change Your GovTribe Plan
    • Add and Remove User
    • Manage Your User Profile
    • Manage Billing
  • Pipeline Pro Tips - 4 Steps to Creating & Managing Your Capture
    • Step 1: Create and Customize a Pipeline
    • Step 2: Add Pursuits to Your Pipeline
    • Step 3: Create Tasks, Manage Files, & Collaborate with Your Team
    • Step 4: Monitor and Manage Your Pipeline
  • Some Example Use Cases
    • Conducting Market Research
    • Finding Opportunities
    • Research Incumbent Contracts
    • Find a Specific Contract or Grant
    • Research Competitors or Find Partners
    • Research Subcontract Award Data
    • Research NAICS and PSC Categories
    • Research Possible Re-Competes
    • COVID-19 Federal Government Contracting Data
    • Track Competitors or Partners Awards
  • Integrations
    • Slack
    • Zapier
    • pWin.ai
    • Unanet
  • Frequently Asked Questions
    • Phone Number Verification
    • GovTribe Plan Options & Support Levels
  • Terms of Use
    • API License Agreement
  • Privacy Policy
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  1. Features

Personas

What are they? How can you use them?

PreviousSaved SearchesNextPersonas

Last updated 10 months ago

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Personas is an aggregation of contact data from both federal buyers and industry contacts that is built from identifying individuals in public data and files. With this information, you are able to find federal buyers, or potential industry teaming partner contact information and their areas of interest or responsibility.

Overall there are 1.2 million personas we've identified so far (as of launch in April of 2023) and this list grows every few minutes.

Once you build a list of these contacts within GovTribe, you can be export the records to be brought into your CRM or marketing platform.

Overview of Personas and how this section works