Gated Assets

Gated Assets are content items (like reports or whitepapers) that require a form submission or login to access. Tracking these assets in Beacon helps you gauge who is interested in deeper or more specialized materials.

Access & Organization

• Assets Tab: Access the Gated Assets list from the Beaconsdashboard.

• Preview vs. Download: Some assets may have a preview or summary—others might lead to a download link after a form submission.

Engagement Tracking

Beacon records:

• Who Accessed the Asset: Contact details of those who viewed or downloaded it.

• Topics: Which topics the asset is mapped to (e.g., “Cybersecurity Best Practices,” “Workforce Management”).

• Date & Frequency: How often and when an asset was downloaded or viewed.

Use Case: Quickly see if multiple high-value contacts are accessing the same asset, indicating strong interest in that topic or campaign.