Market Analysis Report

How to analyze a market segment with visualizations

GovTribe maintains databases of Contract and Grant award and spending information synced to the definitive government data sources on a daily basis, comprehensive through the year 2000. In addition to the ability to look up the details on a specific contract or grant award, you can use this aggregate data to understand trends and performance in entire market segments. And, crucially, you can define what those markets segments are.

One of the most useful tools for doing this is the Reports tab of the Federal Contract Award or the Federal Grant Award search pages. This document explains how to use Reports on the Federal Contract Award search, but it works the same way with Grant Awards.

Construct a Market Segment

To perform a market analysis for federal contracts:

Step 1. Go to: Main Menu >> Federal Contract Awards (take me there).

You can also choose Federal Contract IDV Awards or Federal Contract Vehicles. Be sure to review Federal Contract Award Data Hierarchy to understand how this will affect your analysis.

Step 2. Use Filters (and/or keyword search) to define your market segment.

For example, you could set an Agency filter for all civilian (non-DOD) agencies as shown below. (Note the use of None of these to exclude DOD.)

You could then filter to all IT services-related work using NAICS categories 5415 and 5182.

Using the top-level NAICS Category Code will include all its subcategories.

Furthermore, you could narrow to just cyber security-related contracts using a query string that covers several variations of the relevant keywords.

See the “Advanced Search Syntax” section of Search 101 for more information.

Continuing with this example, we have now defined a market segment of:

  • IT services work

  • Relating to cyber security using keywords from this industry

  • With civilian agency clients (non-DoD)

This market segment has approximately 2,000 associated contract awards.

Using the Reports View

Once you have defined your market segment as described above, click the Reports tab.

The Reports view displays two interactive elements, described below:

  • Award Timeline

  • Leaderboards

Awards Timeline

The Awards Timeline chart at the top of the page is a combination column and line chart illustrating the award and spending trends for the markets segment you've defined.

In this graph:

  • the purple columns represent the total dollars obligated during the indicated period of time

  • the dark blue line shows the number of new contracts awarded during that period

  • the light blue line shows the number of contract awards that ended during that period.

The periods illustrated in the chart pictured above are quarters, and you can switch to calendar year (CY), fiscal year (FY), or month. You can also customize the time period using the date selector in the upper left of the chart.


The Leaderboards section of the Reports view allows you to analyze the market segment more deeply. You are able to quickly understand who the players are in any market segment, what kind of work is being performed, what contracting mechanisms are being used, and how many contracts make up each subgrouping.

By default, the leaderboard reflects the Top 10 Vendors. Use the dropdown lists in the upper left corner to change the content of the leaderboard.

Some examples of useful information:

  • top 25 Agencies who are spending money in this market segment,

  • a breakdown of spending by NAICS codes

  • a list of the top Set-Asides

  • a list of the top government contracting officers

  • and much more!

Use the Export button to download the information to a CSV file for further analysis.